Getting Started FAQ

Most frequently asked questions when people start with Encharge

Does Encharge send emails?

Yes! Email marketing is a significant part of marketing automation, that's why we handle email sending in-house. You don't need to use an Email Service Provider (ESP) like Mailchimp or Mailerlite, Encharge is going to take care of your emails. We have a powerful email builder to create beautiful responsive emails right inside of Encharge.

What is your email deliverability like?

We understand that email deliverability is one of your highest priorities. To make sure your emails land in the inbox of your users and subscribers, we have partnered with Sendgrid — the world's largest cloud-based email delivery platform. On top of using Sendgrid, we take the following steps to ensure the best possible deliverability rates:

  • We manually monitor and approve new Encharge users before they send their first email. That way we make sure no spam is send through Encharge.

  • We don't allow unsolicited/cold email senders on Encharge.

  • We have built a proprietary algorithm that monitors your email engagement and automatically improves your deliverability.

Can I send one-off newsletters in Encharge?

Yes.You can absolutely send broadcasts and newsletters in Encharge. We covered how to do this in our Quick Start guide.

However, if one-off newsletters is all you need to do, Encharge might not be the best fit for you. We built Encharge as a marketing automation tool to help you orchestrate your marketing stack and create sophisticated marketing automation flows, event-based sequences and super-personalized cross-channel messages on email, in-app, SMS, and ads. If everything you need to do is send a weekly newsletter blast to your whole audience, you'd be better off with a standard Email Service Provider (ESP) like Mailchimp.

Feel free to reach out to us and let us know what's your use case. We'd be more than happy to help. If Encharge is not the right fit for you, we're going to recommend another solution.

How to add people to an email list in Encharge?

If you're coming from an email marketing tool like Mailchimp or Aweber, you're probably familiar with the concept of lists — a static list of subscribers you have in your system. You can add or delete people from a list manually.

In Encharge there are no lists. Instead people are grouped by Segments.

Segments in Encharge are groups of people that share the same attributes or events. For example, people who live in the United States. People enter and leave segments dynamically based on changes of their attributes. Let's say a person submits a form and indicates they live in the United States. That person will be automatically added to the segment.

So how do we add people to a specific segment if segments are dynamic?

Let's say you import a CSV file and want to add all imported people to a specific segment. Technically you want to "manually" add people to that segment. To add people to a specific segment in Encharge you need to use Tags.

You create a new segment of people that have a specific tag. The filters of your segment should look something like this:

Every time someone is tagged with in-trial-segment tag, they will be added to the Trial Users segment.

Now, when you import your people you have the option to tag them with in-trial-segment — that way, they'll be added to the Trial Users segment right away.

This new way of organizing and managing your audience is much more powerful, flexible and easier than having to deal with static lists.