The "Last Activity" field in Encharge is a powerful way to know when was the last time when a person engaged with your company.
Based on "Last Activity" you can create segments to reach out to people and keep your brand on top of mind.
One question that we get a lot is what counts as user activity. Here is the full list of events that will bump the "Last Activity" date:
Email reply (if email reply tracking is turned on)
Person unsubscribed from emails
Email reported as spam :(
Person submits a form connected to "Submitted Form" step
Trial started in Stripe
Stripe subscription activated
Stripe subscription cancelled
Person subscribes in Mailchimp
Segment.com event received
Person created as User/Lead in Intercom
Person created as contact in HubSpot
Person enters "HubSpot Contact Field Match" step
Events received via the Encharge Ingest API