# Sending data to your Encharge account

Getting your users and their activity from your app to Encharge is a great way to give super powers to your onboarding and retention efforts. 

There are three ways to get data in Encharge: 

* [Segment.com integration](#segment-com-integration)
* [Ingest API](https://docs.encharge.io/getting-started/connecting-your-app-to-encharge/ingest-api)
* [JavaScript tracking](https://docs.encharge.io/getting-started/connecting-your-app-to-encharge/javascript-event-tracking)

## Segment.com integration

Sending people and events through Segment works best for when your app already integrates with Segment.

To get started with sending your Segment events to Encharge, open [Your Apps](https://app.encharge.io/apps), and click on the Segment logo.

{% content-ref url="connecting-your-app-to-encharge/segment.com" %}
[segment.com](https://docs.encharge.io/getting-started/connecting-your-app-to-encharge/segment.com)
{% endcontent-ref %}

## Ingest API

The Ingest API lets you create/update people and submit events from your app's backend directly to Encharge.

{% content-ref url="connecting-your-app-to-encharge/ingest-api" %}
[ingest-api](https://docs.encharge.io/getting-started/connecting-your-app-to-encharge/ingest-api)
{% endcontent-ref %}

## JavaScript tracking

Track events that happen on your app's frontend or on your site using the Encharge Javascript tracking. 

{% content-ref url="connecting-your-app-to-encharge/javascript-event-tracking" %}
[javascript-event-tracking](https://docs.encharge.io/getting-started/connecting-your-app-to-encharge/javascript-event-tracking)
{% endcontent-ref %}