Personalizing Emails with Liquid
Sending personalized emails to your subscribers allows you to add a personal touch to your automated messages.
Encharge uses Liquid, a dynamic templating language built by Shopify. Liquid allows you to insert personalization in your emails, display dynamic content, and use data from people in your account in automation flows.
To dynamically insert data into emails or flow steps, you can use the
person object. For example, to dynamically insert the subscriber's first name in an email, you can use the following code: {{ person.firstName }} .Personalization also works with custom fields. You can review all the fields in your account in Fields Management. To personalize with a custom field, use the field's "API Name" from Fields Management, like so
{{person.field-api-name-here}}.For example, the API Name for the "Last Name" field is
lastName and the personalization tag would be {{person.lastName}}.You can insert the current date, formatted as simplified extended ISO 8601 format (e.g. 2020-12-30T19:35:54.019Z ) with the
{% now %} Liquid tag. Last modified 2yr ago