# Personalizing Emails with Liquid

Sending personalized emails to your subscribers allows you to add a personal touch to your automated messages. 

Encharge uses Liquid, a dynamic templating language built by Shopify. Liquid allows you to insert personalization in your emails, display dynamic content, and use data from people in your account in automation flows. 

### Personalizing with people's data

To dynamically insert data into emails or flow steps, you can use the `person` object. For example, to dynamically insert the subscriber's first name in an email, you can use the following code: `{{ person.firstName }}` .

Personalization also works with custom fields. You can review all the fields in your account in [Fields Management](https://app.encharge.io/settings/person-fields?folder-item=allPersonFields). To personalize with a custom field, use the field's "API Name" from Fields Management, like so `{{person.field-api-name-here}}`.

For example, the API Name for the "Last Name" field is `lastName` and the personalization tag would be `{{person.lastName}}`.

### Accessing the current date

You can insert the current date, formatted as simplified extended [ISO 8601](https://en.wikipedia.org/wiki/ISO_8601#Combined_date_and_time_representations) format (e.g. *2020-12-30T19:35:54.019Z* ) with the `{% now %}` Liquid tag. 

### Advanced Personalization

Encharge supports all Liquid tags and filters as described in the official [Liquid docs](https://shopify.github.io/liquid/).