In the previous step we explored how to create your first marketing automation flow.
A big part of marketing automation is about sending highly-converting and engaging emails.
In Encharge there are two ways to create a new email:
Through the Send Email step (which we did in the previous guide).
Through the Emails page.
The Emails page is your hub or list page with all of your emails. When you create a new email, it will automatically appear on this page.
To create a new email from the Emails page just click on the Add new email button (blue plus sign button) on bottom left.
Encharge has an advanced drag-and-drop email builder that allows you to create beautiful custom email templates.
Go to the Content tab to drag and drop Blocks such as images, text and buttons.
You can customize the appearance of your email or specific blocks from the Appearance tab.
When creating your first email make sure to change the default settings of the email:
Subject line (required)
From email (required): type your email address.. You can use different From emails. For example, you may send one email from your personal email address but send a different email from your support's team email address.
From name (required): type your name
Reply to settings (optional): if your reply to email address is different from your From email address.
Before you save your email make sure to change the default email footer.
Encharge supports dynamic merge tags with the data from your person fields and custom fields. When you're in the Email builder, click on Merge tags where you'd be able to select from a list of available tags.
Note that Encharge merge tags use the Liquid tags syntax.
From logging in Encharge to activating your first automation flow, we've compiled a list of your first action items.
Step 6: Create your first email